Mortimers of Speyside
Project Scope
E-commerce • Web Design • SEO
Mortimers of Speyside, a respected outdoor pursuits retailer known for its heritage and high-quality products, approached The Inverness Design Studio to refresh their online presence. The project focused on transforming their outdated, non-responsive website into a dynamic e-commerce platform that would be easy to manage & visually appealing.
The Inverness Design Studio transformed Mortimers of Speyside’s outdated website into a dynamic, responsive e-commerce platform, providing an accessible, easily updated solution for modern retail.
Project Overview
Mortimers of Speyside, a historic outdoor pursuits retailer based in Grantown-on-Spey in the Scottish Highlands, approached us to rebuild their digital presence with a user-friendly and visually engaging website design. The goal was to capture the essence of their brand, integrate a comprehensive e-commerce solution, and improve their online visibility.
We utilised WooCommerce for seamless inventory management, combined with design and SEO work to enhance Mortimers’ reach within the outdoor sports community.
The Challenge
The existing website for Mortimers was non-responsive, difficult to update, and lacked the visual appeal that would resonate with their target audience. Their online store needed to reflect both the quality and tradition of their brand, while offering a straightforward e-commerce experience to attract customers new and returning.
In addition, we aimed to increase search engine rankings to make Mortimers’ offerings more discoverable to outdoor enthusiasts.
The Result
We delivered a fully responsive, visually appealing website that emphasises Mortimers’ unique brand identity. Built on WooCommerce within WordPress, the new site allows the team to easily manage their product catalogue, dynamic stock levels & order processing.
Our SEO work helped Mortimers achieve increased visibility for relevant keywords, driving more organic traffic to their site. With this new design, Mortimers of Speyside now provides a seamless, engaging shopping experience that supports their commitment to both local Speyside tradition & an unmatched quality.
Visit their website: https://mortimersofspeyside.co.uk
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