Nowadays, selling a house is more competitive than ever in the fast-paced digital age. In order to identify their ideal houses, buyers are increasingly using internet resources, thus it is critical for sellers to stand out. Making a custom website for your property is one creative way to solve the problem. Our speciality at The Inverness Design Studio is creating innovative real estate websites that not only highlight your house but also increase sales and profits.
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The Power of a Custom Property Website
Imagine having a special website that makes your property come to life. A custom property website can include interactive elements like Matterport images, 3D walkthroughs, and captivating floor plans driven by Three.js, in contrast to conventional listing sites. With the use of these technologies, prospective buyers may view your property in a way that was previously impossible with standard images.
By emphasising your property’s distinctive selling factors, these aspects not only draw in serious purchasers but also assist you in reaching the ideal audience. Families or commuters may find it appealing, for instance, if maps are embedded with local transportation hubs and facilities like parks, schools, and dining options. Incorporating local weather data and neighbourhood features enhances the appeal of your home.
The financial benefits of creating a custom property website
The marketability of your home may be greatly increased by investing in a custom website, which may result in quicker transactions and better sale prices. It has been noted that properties with expertly designed websites sell for up to 12% more than those without such an internet presence. These homes also often sell 150% faster, which results in a 40% shorter time on the market.
The table below shows the financial advantages for a variety of UK residences based on data from January 2025.
Property Description | Property Value (£) | Sale Price Without Website (£) | Sale Price With Website (£) | Additional Profit (£) | Estimated Time on Market Without Website (days) | Estimated Time on Market With Website (days) |
| Cottage in the Scottish Highlands | 345,750 | 345,750 | 387,240 | 41,490 | 42 | 36 |
| Detached Villa in Inverness | 512,625 | 512,625 | 574,340 | 61,715 | 60 | 36 |
| Semi-Detached Home in Edinburgh | 678,500 | 678,500 | 759,320 | 80,820 | 73 | 23 |
| Detached Home in Edinburgh | 1,234,875 | 1,234,875 | 1,383,050 | 148,175 | 16 | 3 |
| Townhouse in Central London | 2,345,500 | 2,345,500 | 2,627,760 | 282,260 | 132 | 87 |
The statistics makes it abundantly evident that there are significant financial incentives to construct a personalised property website.
6 interactive features we add to our property websites
The Inverness Design Studio creates real estate websites with elements that have been shown to increase buyer interest, such as:
1. Interactive 3D Walkthroughs:
Your property is virtually accessible to buyers from the comfort of their homes. This is made feasible by tools like Matterport, which provide a smooth, engaging experience. Properties with virtual tours, for example, get 87% more views than those without, which raises interest and engagement. We use an iframe or API to integrate Matterport walkthroughs straight into your property website, allowing the 3D walkthrough experience to easily integrate with the overall layout of the website.
The following video gives a brief introduction on how Matterport technology works.
2. Dynamic Floor Plans:
We develop completely configurable, dynamic floor plans with Three.js so that visitors may better perceive the area. The technology makes it possible to create incredibly realistic floorplan layouts that blend in perfectly with the website’s pages without degrading page loading times. This feature makes it simpler for purchasers to see themselves living there by giving them a thorough idea of the property’s flow and layout with a high degree of realism.
To learn more about the variety of web design technologies we employ, see our web design services pages: Visit our web design services page
3. Drone footage:
Beautiful aerial views offer a distinctive viewpoint of the land and surroundings. Static photographs cannot provide the same complete picture as aerial footage, which may highlight the property’s location, surrounding facilities, and scenery.
4. Virtual Staging:
To assist consumers realise the possibilities, demonstrate how rooms may seem with contemporary design motifs. By showing several space usage and decorating alternatives, virtual staging can increase a property’s attractiveness and speed up the selling process.
5. Local Area Guide:
Add details on local businesses, schools, and attractions to your home to increase its appeal. Giving buyers this information enables them to determine whether the area is a good fit for their lifestyle requirements.
6. Immersive Property Gallery
We are able to incorporate a fully functional and captivating gallery that displays the property’s outside and inside. Your home buyer will have access to an unparalleled amount of information about every space thanks to the captions that accompany each photograph. To grab the user’s attention as soon as they land on the page, property photos can be fully incorporated into any page or included as a slideshow on the homepage’s hero area.
7. Custom Google Maps of Your Property
We use Snazzy Maps and JSON style arrays to create fully customised Google Maps, integrated within your property website. This adds a level of sophistication and brand uniformity to your property website. You can find more out about Snazzy maps by visting their website.
The following video describes the process we implement for creating fully customised property maps in Snazzy Maps.
Why it makes sense to invest in creating a website for your property
Investing in a custom property website is not just about aesthetics—it’s about maximising your profit. For example, if your bespoke website costs £1,000 and helps you sell your home for £10,000 more, you’ve achieved a £9,000 net profit. This ROI makes it a no-brainer for sellers serious about standing out in today’s competitive market.
Whether you’re selling a luxurious house or a small flat in Inverness, our customised approach guarantees your property will stand out. A dedicated website, as opposed to typical estate agent listings, allows you complete discretion over how to best present the value of your home.
There are certainly pro’s and con’s building a bespoke website to sell your property discussed in this small business article – https://smallbusiness.co.uk/selling-through-your-own-website
Why Choose The Inverness Design Studio?
The Inverness Design Studio is the leading web design company in Inverness, with over 30 years experience producing effective bespoke property websites for property owners. Our skilled staff creates websites that appeal to shoppers by fusing cutting-edge technology with in-depth local expertise.
Here’s what sets us apart:
• We use the latest web design technology:
We use AI chatbots, interactive picture galleries, and augmented reality (AR) to create captivating customer experiences. Prospective customers stay on your website longer thanks to these innovations, which also improve user engagement. Our property web design process incorporates a number of important technologies, including:
Fully integrated AI Chatbots
We use Chatbase to fully integrate chatbots into your property website. These fully customisable AI models can answer any question related to the property, which are trained using specific data related to your property such as energy consumption, financial data, local amenities, and more. What’s more, the chatbot is there to answer any questions 24 hours a day, which means you won’t miss any enquiries.
• Local Expertise:
Our knowledge of Inverness and the Highlands guarantees that we offer pertinent information, such as transit connections to neighbouring sites. Because of our local expertise, we are able to highlight the qualities that local purchasers find most appealing.
• Bespoke Real Estate Web Design Services:
Every property is unique. We create custom websites that showcase the special qualities of your property. Your house will stand out on the market thanks to this customised strategy.
Website integrations that make selling your home easier
We provide cutting-edge features and website integrations to improve your property website beyond the fundamentals. These include a variety of solutions designed to make it easier for potential home buyers to find out about your home and reach out for more information.
• Social Media Sharing Tools:
Make it simple for prospective purchasers to invite friends and relatives to view your home. A larger audience and more possible customers might result from more sharing. Together with our main property web design service, we can also develop and include social media pages into your website, increasing the visibility of your listing across a variety of platforms.
• Real-Time Chat:
Allow direct contact with potential customers and provide prompt answers to their enquiries. Quick replies may boost customer confidence and interest.
• Mortgage Calculator:
To assist purchasers in estimating monthly payments, include an interactive tool. This tool helps buyers comprehend the costs associated with buying your house. We make use of Elfsight’s mortgage calculator, which offers comprehensive information on monthly installments, taxes, and principle straight from the on-page widget.
Elfsight Moretgage Calculator – Visit their website
• Eco-Friendly Showcases:
Emphasise possible cost reductions and energy-efficient improvements. In most UK property markets, energy-efficient properties may fetch a premium of 2% to 8%, attracting purchasers who care about the environment.
• Document Uploads:
Make property records, such as maintenance logs or land surveys, easily accessible. Document transparency may speed up the decision-making process and increase buyer confidence.
Real-Life Success Stories
Take the example of a homeowner who made an investment in a custom website for their home that includes drone video, virtual tours, and comprehensive local information. Due to the increased number of possible purchasers brought about by this extensive internet presence, the sale price was far greater than the original appraisal. These illustrations show the real advantages of personalised real estate websites in raising sale prices.
Tailored Templates for Large-Scale Property Developers
Using customised website templates is crucial for large-scale real estate developers in order to handle several projects at once and display big portfolios. These custom themes are made to manage large amounts of material, such as interactive floor plans, high-resolution photos, virtual tours, and thorough real estate listings. Developers may guarantee a dependable and polished web presence that embodies their business identity and attracts potential customers and investors by using such tailored solutions.
Additionally, customised website templates are flexible and scalable, meeting the changing requirements of major development projects. Developers can effectively update and maintain property information thanks to features like sophisticated search capabilities, CRM system connection, and intuitive content management systems. In addition to improving user experience, this simplified method increases operational efficiency, freeing up developers to concentrate on their core business operations while still providing their audience with an interesting and educational online platform.
Property websites built using themes or templates
We use Webflow or WordPress to create and construct web templates. We can assist you in finding appropriate property templates or themes for your website if you would prefer to utilise a pre-built template on these platforms. Links to a few of the templates we utilise for our property website design are provided below.
WordPress Pre-built Property Themes from Themeforest – View themes
Webflow pre-built website templates – View tempates
How to get started
The facts are self-evident. For both corporate property developers and individual house sellers, building a website may have long-term and financial advantages. It can help sell the property faster and offers prospective buyers an unparalleled degree of interactivity and property-related information. Most crucially, because a great property web design increases competitiveness and attractiveness, houses with their own website fetch significantly higher prices.
The procedure is made simple at The Inverness Design Studio. From design thoughts until the launch of your property website, our staff will help you at every stage. Whether you’re selling a Highland rural hideaway or an Inverness city flat, our speciality is creating real estate websites that make your house stand out in the real estate market.
