Three-dimensional (3D) elements are becoming increasingly popular in the web design industry as we move into 2025. This creative approach to building websites enhances your user engagement levels by creating immersive and interactive experiences that completely immerse visitors to your website. In this article, we delve into the techniques employed in 3D web design and showcase exemplary websites that have effectively harnessed this technology.Incorporating 3D models into websites has become increasingly essential for delivering immersive user experiences. This guide provides detailed insights into embedding 3D models, covering various methods, tools, and best practices to ensure seamless integration and optimal performance.
We help companies in Inverness deploy stunning multimedia web design experiences, which include 3D, GSAP and more, to bring an unparalled level of immersion into their websites.
Knowing How to Create 3D Websites
In order to replicate an unmatched level of depth and realism, 3D web design incorporates three-dimensional elements produced using a host of 3D modelling software into your websites. This groundbreaking technique enhances user interaction by providing a far more engaging and lifelike experience for users compared to conventional two-dimensional website designs. In order to give websites more depth and realism than traditional flat design, 3D web design incorporates three-dimensional graphics and animations. This technique leverages advancements in web technologies, enabling designers to craft interactive environments that respond to user interactions, thereby enhancing engagement and user experience. Our web designers in Inverness can support you with the process if you want to implement 3d design within your website.
What are the Advantages of Using 3D in Web Design?
Users are far more likely to engage on the website
By highlighting features like your product photos, 3D navigational elements, or calls to action, 3D elements draw attention and can add intrigue to your site. 3D elements really stand out from more common 2D-designed websites as they create a sense of space and depth in each page. 3D websites are also incredibly useful for product design websites as they can showcase your product in far more detail, from all possible angles and with multiple lighting variations. In addition to this, 3D websites also provide:
- A Better User Experience: By enabling in-depth product or service exploration, interactive 3D models help users make more informed decisions and feel more satisfied about buying a product.
- You’re website will gain a competitive advantage. By demonstrating a level of creativity and a dedication to investing in state-of-the-art web technology, 3D design can set website designers apart from rivals in the field.
Top Techniques for Using 3D Design
There is a range of techniques at your disposal for designing websites in 3D. Some of these may require a basic foundational knowledge of 3D modelling applications such as Blender, 3DS Max, Maya, or AutoCAD; however, many rely on creating the illusion of 3D using ‘optical illusions’ which use light and shadow, which convince the user they are looking at an object in 3D space. Following best practices can help you incorporate 3D elements into web design:
Understanding Web Design in 3D
Knowledge of 3D Model Formats
Performance and compatibility depend on the choice of 3D model format. Common formats include:
- GLTF/GLB: GLTF (GL Transmission Format), created by the Khronos Group, is effective for web applications because of its small size and quick loading speeds.
- OBJ: A popular format for storing 3D geometry that does not support more complex features like animations.
- FBX: A format that can accommodate intricate elements like textures and animations, but may need extra processing for online usage.
- USDZ: Developed by Apple specifically for augmented reality apps on iOS devices.
Techniques for Including 3D Models
Utilising Platforms for Hosting 3D Models
Interactive 3D model hosting and display services are provided by platforms such as Sketchfab and Vectary.
- Sketchfab: Allows the uploading of 3D models and provides an embed code for incorporating them into websites. It supports various formats and offers customisation options for the 3D viewer.
- Vectary: Enables interactive 3D and AR experiences on websites by enabling the creation and embedding of 3D models with WebAR support.
Tools for 3D Web Design
A number of tools are available to help with the creation and incorporation of 3D elements into websites:
- Spline is a browser-based 3D design tool that makes it easier to collaborate in real time and create interactive experiences.
- Verge3D is a real-time renderer and toolkit for creating interactive 3D content in web browsers.
Embedding Process:
- Uploading a 3D model in a compatible format requires first creating an account on the platform of your choice.
- Configure: Adjust lighting, textures, and annotations to enhance the model’s visual appeal.
- Create Embed Code: Create an iframe embed code using the platform’s tools.
- Include on the Website: Insert the embed code where you want the model to show in the HTML of your website.
2. Techniques for 3D Web Design
Implementing 3D elements in web design can be achieved through various methods, each offering unique capabilities:
1. WebGL (Web Graphics Library)
Without the use of plugins, WebGL is a JavaScript API that creates interactive 3D graphics inside web browsers. It allows for the creation of complex 3D scenes and animations, providing a foundation for immersive web experiences.
2. Three.js
Three.js is a well-known JavaScript library that makes 3D graphic creation easier and is built on top of WebGL. Designers can create complex 3D models and animations with relative ease thanks to its wide range of features, which include geometries, materials, lights, and cameras.
3. CSS 3D Transforms
The 3D transform properties offered by CSS3 enable elements to be scaled, rotated, and translated in three dimensions for more basic 3D effects. This technique is suitable for adding subtle 3D interactions without extensive coding.
4. 3D Modeling Software
To produce intricate 3D models, designers frequently use 3D modelling programmes like Blender, SketchUp, or AutoCAD. These models can be exported and integrated into websites, enhancing visual appeal and interactivity.
For a hands-on example, take a look at this tutorial:
Implementing 3D Design: A Step-by-Step Approach
To incorporate 3D design into your website, follow these steps:
- Conceptualisation: Specify the goals of your website and the extent of the 3D elements.
- Design and Modelling: Make sure the elements you want are optimised for web performance by using 3D modelling software.
- Integration: Use the right frameworks and web technologies to smoothly incorporate the 3D models into your website.
- Testing and Optimisation: To guarantee responsiveness and functionality, thoroughly test across a range of devices and browsers.
- Deployment and Monitoring: After launching the website, keep an eye on its performance and make any necessary modifications in response to user input and analytics.
Exemplary 3D Websites
The websites listed below are excellent examples of how to use 3D components to produce captivating user experiences:
1. Immersive Garden
The portfolio displayed in Immersive Garden has a simple layout with 3D illustrations. The site employs smooth animations and interactive elements that respond to user input, creating an engaging and dynamic experience.
2. Uplink
3D hardware representations and a technology-focused design are features of Uplink. The website utilises Three.js to render interactive 3D models, allowing users to explore products in a virtual space.
3. Experience Curiosity
An interactive web application called Experience Curiosity, created by NASA’s Jet Propulsion Laboratory, lets users virtually control the Curiosity rover.The site employs 3D graphics to simulate the Martian environment, providing an educational and immersive experience.
4. Chirpley
3D animations are used on the Chirpley website to produce a dynamic and captivating user interface. The use of 3D elements enhances the visual appeal and provides an interactive experience for visitors.
5. Le Lab
Le Lab showcases a contemporary, monochromatic website design enhanced with 3D visuals. The site utilises interactive 3D elements to create a unique and engaging user experience.
Take a look at this video for a visual tour of amazing 3D websites:
Putting 3D Elements into Practice: Best Practices
To guarantee optimum performance and user experience when integrating 3D elements into web design, take into account the following best practices:
Upcoming Developments in 3D Web Design in 2025
The use of 3D elements in web design is expected to rise as web technologies advance and make 3D experiences more intricate and approachable. Staying abreast of these trends will enable developers to create innovative and engaging websites that meet evolving user expectations.
To sum up
Adding 3D design to web development has several benefits, including increased user engagement and experience. By adhering to best practices and utilising appropriate tools, developers can create dynamic and interactive websites that stand out in the digital landscape. One way to produce captivating and immersive user experiences is by integrating 3D elements into web design. By leveraging technologies such as WebGL, Three.js, and CSS 3D transforms, designers can craft interactive environments that captivate visitors. The exemplary websites highlighted demonstrate the potential of 3D web design when implemented thoughtfully and creatively. If you are looking for a team of expert web designers in Inverness, then get in touch via our contact page.
