LinkedIn Shorts, expanded video capabilities, and improved newsletters are some of the services that the company launched in 2025 and will provide an unparalleled level of possibilities for organisations seeking to establish connections. These tools are revolutionising the way UK businesses interact with their audiences. As part of our all-inclusive social media packages, The Inverness Design Studio is prepared to assist businesses in using these technologies, which have several advantages.
The following video from Kallaway gives a breakdown of exactly how much impact LinkedIn Shorts can make to your business in terms of growing sales leads and exposure.
Understanding LinkedIn’s New Features
LinkedIn Shorts
Like TikTok and Instagram Reels, this short-form video capability enables companies to deliver succinct, interesting content. It’s perfect for providing brief updates, showcasing important services, or providing behind-the-scenes looks.
Enhanced Video Capabilities
Businesses can now publish in-depth analyses, product demos, and customer testimonials thanks to LinkedIn’s enhanced video features, which enable longer, higher-quality material. LinkedIn users are more engaged with video material, which makes it an effective narrative tool.
Improved Newsletters
Improved newsletters are revolutionising the way businesses engage with their audiences, and LinkedIn’s newsletter tool is a powerful catalyst in this transformation. Through this feature, organisations can deliver consistent, high-quality updates directly to their followers’ inboxes, enhancing their reach and visibility. For example, companies like Microsoft and HubSpot use LinkedIn newsletters to share exclusive insights, industry trends, and actionable advice, positioning themselves as thought leaders in their respective fields.
These updates’ straightforward style fosters relationships, increases trust, and keeps companies in the forefront of their audience’s minds. Additionally, the application facilitates segmentation, which enables businesses to customise their content for particular following groups, increasing engagement rates and relevancy.specific follower groups, improving relevance and engagement rates.
LinkedIn newsletters have an effect that goes beyond simple communication; they also actively support authority and brand awareness. Businesses strengthen their expertise and cultivate subscriber loyalty by providing value-packed material including case studies, whitepapers, and corporate announcements.
For instance, Adobe’s Creative Cloud newsletter on LinkedIn frequently shares design tips, software updates, and creative inspiration, driving engagement with its tools and services. Additionally, LinkedIn’s analytics tool gives companies comprehensive data that lets them adjust their strategy according on audience demographics, click-through rates, and open rates. In today’s digital-first environment, this data-driven approach enables companies to maximise their messaging, forge closer bonds with consumers, and keep a competitive edge.
Real-Life Benefits for UK Businesses
1. Using LinkedIn Shorts to Increase Engagement
One revolutionary tactic for raising exposure and interaction on LinkedIn is to use LinkedIn Shorts. For instance, a marketing company in the UK used LinkedIn Shorts to provide professionals with limited time with concise marketing advice. This strategy increased follower engagement by 35% in only one month, proving the effectiveness of succinct, powerful content.
Whether through thought leadership tidbits, industry insights, or answers to typical problems, the format enables firms to provide value rapidly. LinkedIn Shorts gives companies the chance to draw attention and establish deep connections with their audience by addressing particular problems and emphasising popular subjects.
LinkedIn’s transformation from a professional networking site to a content-driven environment has enabled businesses to engage with consumers in new and creative ways. LinkedIn Shorts are used by executives and companies to provide relatable, real material that improves their online visibility. For instance, leading companies like Hootsuite and Canva have adopted LinkedIn Shorts to offer quick tutorials and updates, significantly enhancing their engagement rates.
These snippets not only spark discussion but also present companies as approachable and progressive. Adopting LinkedIn Shorts is crucial for organisations trying to remain relevant in the fast-paced digital world of today in order to create authority, foster trust, and preserve exposure.
2. Using Video Content to Increase Visibility
Executives from companies like Gymshark have effectively utilised LinkedIn’s video features to share company updates, leading to higher engagement and more authentic connections with their audience. Ben Francis, the creator of Gymshark, for example, frequently shares short-form films on LinkedIn that offer personal tales and behind-the-scenes glimpses.
His engagement rates have grown dramatically as a result of this tactic; some of his films have received over 5,000 likes. Executives humanise their businesses by adopting video content, which builds relationships with stakeholders and builds trust.
This strategy fits with a larger trend in which CEOs utilise intimate, direct videos on LinkedIn to share corporate updates and financial outcomes. In contrast to conventional polished presentations, leaders such as Ben Francis of Gymshark and Jon Grey of Blackstone have embraced this approach to create a more approachable and genuine image.
Social media’s direct and casual format strengthens relationships with clients and investors while improving the sincerity and efficacy of communication. Executives may improve stakeholder relationships and brand impression by using LinkedIn’s video capabilities to effectively communicate their company’s vision and values.
3. Using Newsletters to Establish Authority
A UK business school launched a LinkedIn newsletter to share industry insights, resulting in increased brand awareness and positioning the institution as a thought leader in business education.
How The Inverness Design Studio Can Support Your Business
To assist companies in Inverness and beyond in utilising LinkedIn’s latest capabilities, we are now offering our customers a corporate social media management package that is aimed at CEO’s and directors.
1. We Can Help You Create Engaging LinkedIn Shorts
We help create, produce, and edit engaging short films that showcase your company’s distinctive products and services and make sure your target audience finds your LinkedIn Shorts engaging. We are experts in fully leveraging online video content to increase companies reach.
This article describes how we use online video marketing to help organisations stand out from the competition.
2. Creating Excellent Video Content
Our team creates professional videos, from concept to publication, optimised for LinkedIn to maximise engagement and reach.
3. Developing Insightful Newsletters
We design and curate informative newsletters that reflect your brand’s voice, providing valuable content to your subscribers and enhancing your authority in the industry.
4. We Now Offer Online Reputation Management Services in Inverness
We design and curate informative LinkedIn newsletters that reflect your brand’s voice, providing valuable content to your subscribers and enhancing your authority in the industry.
Examining performance indicators
We offer comprehensive statistics to gauge the effectiveness of your LinkedIn material, providing information to improve tactics and accomplish your corporate goals.
Embrace LinkedIn’s Features with The Inverness Design Studio
Making use of LinkedIn Shorts with the new and improved video features can greatly improve your company’s online visibility. As part of our all-inclusive social media services, we at The Inverness Design Studio are committed to assisting you in navigating and making efficient use of these tools.
Get in touch with us via our contact page to find out how we can help your company take full advantage of LinkedIn’s most recent features.
