Online video marketing has emerged as one of the most effective tools for engaging audiences, driving long-term results and growing trust with your audiences. This article explores some of the key reasons of why it’s a great idea to incorporate video content into your online marketing strategy and the factors that can help to define your business moving into 2025.
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Online Video Content Drives Engagement
Video Content Helps to Immerse Your Website Visitors
Videos are inherently engaging in their very nature and can capture your viewer’s attention far more effectively than text or static images on a page. By harnessing the true power of multimedia, videos create an emotional connection with your audience, making your message more memorable.
Some Interesting Online Video Marketing Statistics
We have listed some interesting statistics from 2024 that provides a clear indication of why online video marketing can be such a powerful tool in your digital marketing arsenal.
Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading text.
82% of consumers have cited video as a convincing factor in a purchase they made, demonstrating its powerful impact on buying decisions.
Social media posts with video generate 1200% more shares than text and image content combined, significantly increasing brand exposure.
Including video on a landing page can boost conversions by over 80%, making it a vital tool for driving sales.
Videos with calls-to-action generate 380% more clicks than those without, showcasing their effectiveness in prompting user action.
Users spend an average of 2.6 times more time on pages that contain video compared to those without, indicating greater engagement with video content.
91% of marketers have reported that video marketing has increased their levels of brand awareness, and 90% say it has improved their overall ROI.
Tweets which contain video content generally receive 10 times more engagement than those without, which highlights the importance of video in their social media strategies.
55% of consumers prefer watching videos over reading text, which indicates a clear preference for video content.
Video is particularly effective as a means of telling your brand’s story, as it combines visuals, audio, and motion to create an immersive experience that keeps your audiences interested.
Studies show that viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text.
Increased Social Media Interactions
Social media platforms generally tend to favour video content because it drives higher levels of interaction with users. Posts that include embedded videos receive significantly more shares, likes, and comments than other types of content such as text or links to websites. Leveraging video on platforms like Instagram, Facebook, and LinkedIn can amplify your brand’s reach and foster community engagement. When we started incorporating video clips into our posts for example, we noticed 3.5x more engagement across all of our social media networks.
Does Video Content Increase My Chance of Ranking on Google?
Video can help you rank higher on Google
Including some engaging online video content within your website can greatly improve your search engine rankings with Google, Bing and ChatGPT Search. Search engines tend to prioritise content that keeps users engaged with low bounce rates, and videos manage to achieve just that. By embedding videos (especially long-form videos) on your website’s landing pages or blog articles, you’ll greatly increase the time your users spend on your site, which in turn sends signals to search engines that your content is valuable and engaging.
How to optimise your video titles for SEO
As a key part of your online video marketing strategy, it’s a great idea to optimise your video titles with SEO in mind. This also goes for video descriptions and video tags. These should be keywords that are relevant to your niche, which adds another layer of discoverability to your video marketing strategy. Transcribing your videos also provides additional keyword-rich text that has an opportunity to be indexed by Google, improving your overall SEO strategy be default. There are multiple ways to transcribe a video which are described in the following Youtube video.
Videos Offer Improved Conversion Rates
Clear Communication of Value
Videos provide a versatile way of getting your message across to the user and can communicate complex ideas efficiently and in a way that really engages your visitors. We create explainer videos, product demonstrations, and client testimonial videos from our customers in Inverness, which helps to distil our value proposition and helps to garner trust with our audience. Businesses in the Highlands who have decided to use video have reported up to 82% higher conversion rates from website visitors compared to those who try to get their message across by solely relying on text and images. It’s true what they say, ‘people buy from people’ and being able to see a friendly face can go a long way in creating a positive emotional reaction with your customers or audiences.
How to Implement a Powerful Call-to-Action (CTA) in Video
A well-placed video with a strong CTA encourages viewers to take action. We have found that placing video content just ‘below the fold’ or hero section allows users to sit back and get to know the business and their products better. Whether it’s signing up for a newsletter, purchasing a product, or scheduling a consultation, videos guide your potential customers through the sales funnel without adding unnecessary levels of complexity. We also favour adding a descriptive and relevant title and short description of what the video is about can really help with customer retention and is another opportunity to build trust.
Can Online Video Marketing Help with My Brand Identity?
Video Footage Can Help Re-enforce Brand Awareness with Audiences
Beautifully edited videos that appear on your website allows you to tell your story with a real sense of authenticity. It gives you the chance to showcase your company mission. Your audience can get the chance to meet the team which can in-turn humanise your business. Video can help you to communicate your vision and values in detail, which helps to build a much stronger connection with your audience. Storytelling through video fosters emotional resonance, which leads to higher brand loyalty.
Online Video Content is the Future
They say ‘a picture is worth a million words’ and if that’s the case then a video must be worth a million words. Videos with high production value on your homepage can echo the true professionalism of your business. We believe it’s a worthwhile investment to spend time creating engaging video marketing content. It helps to elevate your brand’s perceived value, making you stand out from competitors and helps to establish your authority in your specific industry. By keying in a online video marketing
In our Inverness Design Studio advertisement which is located on our homepage, we show some of our clients and the locality we serve. By adding a Youtube embed in a prominent position on our landing page, it let’s our audiences see exactly what we do and the customers we serve. It creates a human connection that motivates our website visitors to carry on reading.
Mobile Focussed Video Marketing
Video Marketing is a Powerful Tool to Reach Mobile Users
Almost 60% of our online audience at the Inverness Design Studio are now viewing our website on mobile or tablet. Video content has become their preferred content format for mobile and tablet users. Responsive website layouts with mobile-friendly videos ensure you can reach audiences on the go, which like many of the other points we have discussed, can greatly increase user retention and click-through rates.
Uploading Your Video Content is a Breeze
Videos are versatile and can be optimised for various platforms. Youtube makes it easy to create a channel for your brand and add videos without any difficulty. With the Youtube App, companies can upload their videos, add relevant tags and video descriptions, all from their phone or iPad.
In Brief
As more and more businesses are leveraging the power of video marketing, it’s no longer a luxury but a necessity for those who want to thrive amongst their competitors. By engaging audiences with interesting and compelling video content, expanding their SEO footprint, and growing their online conversion rates, video content offers unparalleled benefits to those who are willing to gain an advantage.
