The Highland Film Festival
Project Scope
The Highland Film Festival, a prominent annual event celebrating film and culture in Inverness, turned to our studio to design the branding, logo, and exhibition space for their event. Additionally, our team created interactive displays around Inverness to make the this inspirational film festival more engaging & accessible to the Highlands community.
The Inverness Design Studio created a memorable brand experience for the Highland Film Festival, delivering branding, logo design, and innovative exhibition solutions tailored to engage Inverness’s local audience.
Project Overview
The Highland Film Festival approached us to create a cohesive and compelling brand identity for their event. Their goal was to establish a modern, visually appealing aesthetic for their logo design and branding that would resonate with the local community and attract film lovers and those looking to support youth film talent from Scotland.
Our work covered branding, a new logo design, and interactive exhibit displays to enrich the festival atmosphere. The project’s overall aim was to draw new audiences while reinforcing the festival’s presence as a cultural highlight in Inverness.
The Challenge
The festival needed a brand identity that would capture the essence of Scotland’s vibrant film scene while remaining inclusive for all involved in the event & also engaging for a diverse audience.
Additionally, the festival’s exhibition spaces required a fresh, interactive approach to immerse visitors in the experience, despite there being only limited venue space. We were tasked with crafting stunning displays that offered high engagement while fitting into the venues & outdoor spaces.
The Result
The result was a successful rebrand that positioned the Highland Film Festival as a standout event in Inverness. The new logo, with its nod to the Scottish Highlands, received positive feedback from audiences and festival organisers alike.
Our interactive displays added an extra layer of excitement to the event, allowing festival-goers to engage with the exhibits on a more personal level. The festival reported increased attendance and engagement, cementing it as a staple cultural event in Inverness.
Our design solutions were met with high praise for their creativity, relevance, and local appeal, affirming the festival’s growing reputation in the region.