Luxury Cottages Scotland
Project Scope
The Inverness Design Studio has partnered with Luxury Cottages Scotland to elevate their digital presence across social media and video platforms.
Our deep understanding of the Highland market, combined with in-house video production expertise, enables us to create compelling content that captures the essence of luxury Scottish hospitality and drives year-round bookings.
We deliver multi-platform social media management and Highland-focused video production for Innis a Chró Luxury Cottages in Scotland
Background
Luxury Cottages Scotland offers a handpicked collection of architect-designed holiday homes in the Scottish Highlands, each featuring premium amenities including hot tubs and saunas.
With properties renowned for their impeccable design and breathtaking locations, they needed a marketing partner who understood the luxury travel market and the unique appeal of Highland hospitality.
The Challenge
The luxury self-catering market is highly competitive. Innis a Chró required consistent, high-quality content across multiple social platforms and a compelling video strategy to differentiate their brand.
Their challenge was showcasing property features, building brand authority, and driving enquiries—without an internal marketing team or local production expertise capable of capturing the true essence of Highland luxury.
The Result
Our Highland-based video team produced a diverse YouTube library showcasing properties, local attractions, and guest experiences.
Coupled with strategic Facebook, Instagram, and Pinterest campaigns, we’ve grown their social following by 340%, increased direct website traffic, and generated a significant uplift in off-season bookings.
The Luxury Cottages Scotland Youtube channel now serves as a cornerstone of their digital marketing, reflecting the quality and authenticity of the Highland experience.