Case Study:
Cleartip
Project Scope
App Development • Branding • UX Design
Cleartip is a unique app that allows users to tip retailers directly from their devices, providing a seamless, location-based experience. Designed with global use in mind, Cleartip offers recommended tipping rates specific to the user’s location, making tipping easier for both locals and travellers alike. The app is on track for availability through Apple’s App Store in over 120 countries, enhancing convenience worldwide.
The Inverness Design Studio provided comprehensive support to Cleartip, encompassing app development, UX design, web design, and branding. Our focus was to create an intuitive, globally accessible platform that simplifies tipping & enhances user convenience.
Project Overview
The Inverness Design Studio partnered with Cleartip to bring a fresh approach to digital tipping. With a user-friendly interface and location-based recommendations, Cleartip was designed to solve a common problem: helping users know exactly how much to tip and making the process seamless.
The goal was to create a universally applicable app, tailored for global use, that could be effortlessly accessed and navigated by anyone, anywhere.
The Challenge
Cleartip needed a complete digital framework, from app development to branding, that would align with both local customs and global user expectations. The challenge was twofold: to create a visually appealing, user-centric interface that felt intuitive and to build a robust technical framework capable of handling data-driven recommendations based on user location.
Ensuring the app’s scalability and compliance with diverse regional tipping norms were key project goals.
The Result
Cleartip’s launch saw the creation of a sleek, efficient app that provides tipping advice and options based on where users are. The app’s design, crafted for an optimal user experience, offers simple navigation and clear instructions for users of all ages and backgrounds. Our web design, along with the UX and branding efforts, established a recognisable identity for Cleartip.
Now set to expand globally, Cleartip empowers users in over 120 countries to tip confidently and conveniently, enhancing their everyday experiences.